Welcome to the Spark 2026 VIP Workshop Series.

Over these two sessions, you’re hopefully going to go from “I have no idea what business to start” to “I have a clear offer I can start selling tomorrow.”

What We’ll Cover

Workshop 1: Discover Your Niche

Goal: Find a profitable niche where you can help people solve real problems.

By the end of this workshop (and the homework), you’ll have:
⦁ A clear understanding of your skills and how they translate into helping others
⦁ 15-20 potential niche ideas
⦁ Your Top 3 niches ranked and ready to test

Workshop 2: Craft Your First Draft Offer

Goal: Turn your niche into a sellable offer using the 6 P’s framework.

By the end of this workshop (and the homework), you’ll have:
⦁ A complete First Draft Offer you could pitch tomorrow
⦁ A One-Pager summarising your entire offer
⦁ The confidence to start having conversations with potential clients
How to Use This Workbook
⦁ Follow along during the workshop – I’ll guide you through each section live
⦁ Actually write things down – The magic happens when you put pen to paper (or fingers to keyboard)
⦁ Don’t overthink it – First drafts are meant to be imperfect. Get something down, refine later.

⚠️ Important: Please do NOT copy and paste from AI into this worksheet. I know the temptation is there… but I promise you’ll get WAY more out of this by typing out your answers old-school, even if (especially if) you’re using AI tools as a thinking partner.

💌 A Note from Ali
Thank you so much for joining the VIP package for Spark 2026. Super appreciate you being here, and I hope you’ll get some value from these bonus workshops, themed around “How to Start a Lifestyle Business to Build Financial Freedom”.

Building a lifestyle business has totally changed my life. And I genuinely believe it can change yours too, if you put in the work to make it happen 😛

What is a Lifestyle Business?

A lifestyle business is simple: you help people solve problems, and they pay you for it. You don’t need to try and hustle to raise money from investors. You don’t need to manage a load of employees. You don’t need to spend 80-hour weeks building the next unicorn startup. It’s just you (with maybe a tiny team if you want), your skills, and people who need your help.

It’s a business designed to make money and help people, while facilitating the lifestyle you actually want to live.

For me, it started with helping medical students pass their exams. I’d done well in med school, so I started tutoring, then teaching courses, then building software, then making YouTube videos, then writing books. That “little side project” eventually let me leave medicine entirely and gave me the freedom to design my days exactly how I want.

I wake up when I want. I work on projects I care about when I feel like working on them. I spend time with people I love. And I get paid ridiculously well doing it.

That’s what a lifestyle business can give you.

Why 2026 is the Perfect Time to Start

Here’s what I know to be true:
⦁ The tools have never been better. You can start a business today with nothing but a laptop and an internet connection. No inventory. No office. No employees. Just you and your expertise.
⦁ People are desperate for real human help. AI can give information, but it can’t give transformation. People don’t just want answers – they want someone to guide them, hold them accountable, and help them actually do the thing. That’s where you and your business can come in.
⦁ The “traditional path” is breaking. Job security is a myth. Pensions are disappearing. The old model of “work 40 years, retire, then enjoy life” doesn’t work anymore. More people than ever are looking for alternatives – and a lifestyle business is one of the best ones.
⦁ You already have valuable skills. I promise you – whatever you’ve learned, whatever you’ve overcome, whatever you’re good at – there are people out there who would pay to learn from you. You just haven’t packaged it yet.

The Unfortunate Truth

Starting a business is uncomfortable. You’ll feel like an imposter. You’ll worry about what people think. You’ll question whether anyone will actually pay you.

That’s normal. Everyone feels that way at the start. The difference between people who build successful lifestyle businesses and those who don’t isn’t talent or luck – It’s action and consistency.

The people who win are the ones who feel the fear and do it anyway. They have conversations even when they’re nervous. They put themselves out there even when they’re not “ready.” They treat the discomfort as a sign they’re on the right track – not a sign to stop. To quote Ryan Holiday, “The Obstacle is the Way”.

You probably won’t feel super confident about your first niche idea. Your first offer probably won’t be perfect. That’s okay.

You just need something good enough to test. Then you iterate based on real feedback from real people. That’s how every successful business is built.
These 2 VIP Workshops
For the next two workshops, I’d like to take you through a process to help you come up with your profitable lifestyle business idea. Even if you don’t intend to take action on it this year, I hope that following the process to come up with the ideas will unlock something in your brain – it’ll help you realise what a business actually is, and hopefully realise that it’s a simple matter of solving people’s problems.

And if you DO decide that 2026 is going to be the year when you start your own business, I hope these two workshops will give you the foundation to take it forward and change your life 🙂

I’m so glad you’re here. Let’s build something amazing together.

With love,

Ali ❤️
–
Ali Abdaal
www.aliabdaal.com

P.S. If you want to go deeper after these workshops – with 1:1 mentorship, a community of fellow entrepreneurs, and support with every step of the journey – consider joining the waitlist for the Lifestyle Business Academy. But for now, let’s focus on the work in front of us: building the foundations of your future business.
1️⃣ Phase 1: Ideation Checklist

Phase 1 – Ideation: Find your Profitable Lifestyle Business Idea
From Zero to First Draft Offer
Use this checklist to track your progress through Phase 1. Check off items as you complete them so you and your coach can see exactly where you’re at.
Hint: Type @today to insert today’s date in Google Docs 🙂Or type @date to select a different date.
Phase 1: Ideation – Checklist

📝 Quest 📅 Date started 📅 Date finished
Quest 1.1 – Discover your Niche
⦁ I’ve written down my initial niche ideas (Step 1)
⦁ I’ve used the Craft Skills GPT and identified 10-15 skills (Step 2)
⦁ I’ve brainstormed 15-20 possible niches (Person + Problem) (Step 3)
⦁ I’ve scored my niche ideas using the traffic light system (Step 4)
⦁ I’ve completed the journaling prompts to narrow down my choices (Step 5)
⦁ I’ve defined my Top 3 Niche Ideas: Gold, Silver, Bronze (Step 6)
Quest 1.2 – Craft your First Draft Offer
⦁ Person: I’ve sketched out my ideal future client (Step 1)
⦁ Problem: I’ve identified their painful problem and its consequences (Step 2)
⦁ Promise: I’ve crafted my promise (Step 3)
⦁ My promise in under 10 words
⦁ My promise as a (very) short story
⦁ I’ve reviewed my promise against the Promise Checklist
⦁ Plan: I’ve designed my 3-step plan/process (Step 4)
⦁ Product: I’ve defined what’s “in the box” (Step 5)
⦁ Price: I’ve set my initial price and thought through the justification (Step 6)

🎉 Phase 1 Complete!
Once all the above items are checked off, you have a First Draft Offer ready to take to market.
What’s next?
Phase 2 is all about Validation: actually talking to people, having discovery calls, refining your offer based on market feedback, and ultimately landing your first paying client.
If you’d like mentorship, community and 1:1 support for that journey, consider joining the waitlist for the Lifestyle Business Academy 😛
You’ve got this! 🚀

📝 Quest 1.1 – Discover your Niche

Quest 1.1 – Discover your Niche

What is a Niche?
A niche is simply: a specific group of people with a specific problem you can help solve.

The formula is: Person + Problem = Niche

For example:
⦁ Corporate professionals who want to transition to freelancing
⦁ Busy moms who want to lose weight
⦁ Software developers who want to get promoted
⦁ Small business owners who struggle with hiring
⦁ A good niche is specific enough that when you describe it, people immediately know if it’s them or not.
The Niche Selection Process: Diverge → Converge → Emerge
Finding your niche is a two-part process:
⦁ Part 1: DIVERGE – Generate lots of options. Don’t judge. Don’t filter. Just brainstorm. (Steps 1-4)
⦁ Part 2: CONVERGE – Narrow down your options using logic AND intuition. (Steps 5-6)
⦁ Part 3: EMERGE – Your top niche usually emerges. You take this forward, construct a First Draft Offer around it, and put it out there into the market to refine it.

Let’s goooo 🚀

⚠️ Important: Please do NOT copy and paste from AI (or anywhere else) into this worksheet. I know the temptation is there… but I promise you’ll get WAY more out of this by typing out your answers old-school, even if (especially if) you’re using AI tools as a thinking partner.
Step 1: Initial Niche Ideas
Before we go through any frameworks, write down any niche ideas you’re already considering. You might have a gut feeling about something. Capture it. For each idea, note where it came from and why it interests you.
💡Niche Idea ✍️Notes
I could help [person] potentially solve [problem]
I could help [person] potentially solve [problem]
I could help [person] potentially solve [problem] Press to create a new row if needed 🙂
Step 2: Identify Your Craft Skills
What is a Craft Skill?
A craft skill is anything you can DO that might be valuable to someone else.

Think about:
⦁ Professional skills — What have you been paid to do? What are you good at in your job?
⦁ Learned skills — What have you taught yourself? What hobbies have you developed expertise in?
⦁ Life experience — What challenges have you overcome? What transitions have you navigated?
⦁ Natural talents — What comes easy to you that others find difficult?

Examples of Craft Skills:
⦁ Writing compelling copy
⦁ Building spreadsheets and financial models
⦁ Leading teams and managing people
⦁ Losing weight and keeping it off
⦁ Learning languages quickly
⦁ Navigating career transitions
⦁ Building habits and systems
⦁ Public speaking
⦁ Video editing
⦁ Playing an instrument
⦁ Cooking healthy meals
⦁ Managing anxiety

Your Turn: List 10-15 skills you have that could potentially help someone else. Don’t filter yourself – even if you think “everyone can do that,” write it down.

🎨Craft Skill

1 Medical school interviews (delete these examples)
2 BMAT med school entrance exam technique
3 UKCAT med school entrance exam technique
4 Teaching people – explaining complex concepts
5 Designing websites
6 The basics of frontend coding
7 The basics of backend coding with PHP
8 Making talking-head YouTube videos
9 Running IRL workshops
10 Running online workshops
11 Very basic amateur guitar
12 Very basic amateur piano
13 Playing songs by ear on piano (very basic)
14 Piano – playing chords and singing along
15 Helping people figure out what to do with their life
16 Helping people manage their time better

🤖 CraftSkillsGPT: We’ve trained a CustomGPT to help you with this exercise if you’re working on it after the workshop. It’s normally just available for students of our Lifestyle Business Academy, but we’re throwing it in as a freebie for you guys so that you can make progress in starting your lifestyle business this year without having to join the Academy.
Step 3: Brainstorm Possible Niches
Now let’s turn your skills into niche ideas.
For each skill, ask yourself: “WHO might pay me to help them with this?”
Remember the formula: Person + Problem = Niche

🧑Person 🥲Problem

1 Chiropractors (delete these examples) Not enough clients
2 Software developers Want to get a raise, don’t know how
3 First-time managers Struggling to lead their team effectively
4 Corporate professionals Want to escape the 9-5 but don’t know how
5 Overweight dads Can’t lose weight despite trying multiple diets
6 Course creators Have a course, but don’t know how to market it
7 Video editors Video editing takes wayyy too long
8 Medical school applicants Suck at med school interviews so they’re unlikely to get in
9 Med school applicants in the UK Need to do well on the BMAT but don’t know how
10 Press to create new rows as needed 🙂

🤖 NicheIdeasGPT: We’ve trained a CustomGPT to help you with this exercise if you’re working on it after the workshop. It’s normally just available for students of our Lifestyle Business Academy, but we’re throwing it in as a freebie for you guys so that you can make progress in starting your lifestyle business this year without having to join the Academy.
Step 4: Score Your Niche Ideas
Now it’s time to evaluate your options using the Traffic Light System.
For each niche, rate it on three criteria:
⦁ 🟢 Green = Strong yes, I’m confident about this
⦁ 🟡 Yellow = Maybe, I have some doubts
⦁ 🔴 Red = Weak, significant concerns
The Three Criteria:
⦁ Do I Like Them? Would you genuinely enjoy talking to these people? Could you see yourself having 100+ conversations with them? Would you be excited to hop on a call with them tomorrow?
⦁ Can I Help Them? Do you have relevant skills, experience, or knowledge? Have you solved this problem for yourself or others? Would they see you as credible? (Note: You don’t need to be the world’s leading expert—you just need to be a few steps ahead of them.)
⦁ Will They Pay $2k+? Is this problem painful enough that they’d pay real money to solve it? Do they have the money to pay? Is this something they’re actively trying to solve? (The $2k+ threshold matters because low-ticket offers require massive volume to make real money.)

🧑 Person 😥 Problem 😁 Promise Like? Help? Pay? 📝 Notes

1 Chiropractors Not enough customers Get more customers 🔴 🟡 🟢
2 Video editors Editing takes too long Save time video editing 🟡 🟢 🔴
3 Corporate professionals Lack of freedom in their job Build a lifestyle business 🟢 🟡 🔴
4 Pre-Med Students Want to get into med school Get into med school
5 Overweight Italians Too heavy + hard to lose weight Lose weight with Ozempic
6 Tech leaders Want a promotion, don’t know how to get it Get promoted
7 Accounting Firms Client onboarding wastes time and money Instant client onboarding
8 Educational YouTubers Not making enough money Make $3k/m by creating a course
9 Press to create new rows as needed 🙂

What’s the “Promise” column? The promise is a brief statement of what you’d help them achieve. It’s the positive outcome on the other side of solving the problem.

Examples:
⦁ Problem: “Not enough clients” → Promise: “Get more clients”
⦁ Problem: “Want to get promoted” → Promise: “Get promoted in 6 months”
⦁ Problem: “Can’t lose weight” → Promise: “Lose 20 pounds”
Step 5: Narrow Down your Niche Choices
Okay, you’ve generated a bunch of ideas and scored them. Now it’s time to CONVERGE.

We’re going to use a series of journaling prompts to help you narrow down. For each prompt, write freely for 2-3 minutes. Don’t overthink. Just write whatever comes to mind.

From here, we’d suggest NOT using any AI tools, and instead going with your own gut as you’re answering the following questions. Think of these as journaling prompts, with the intention of connecting with your inner intuition and writing whatever comes to mind.

🎯 Niche Convergence: Journaling Prompts
🔮 The 2-Year Test: Imagine you’re going to be working in one of these niches for the next 2-3 years. Which one feels most exciting? Which one makes you think “yeah, I could see myself doing that”?
Write freely here…
🎯 The No-Fail Scenario: If you knew you couldn’t fail – if success was guaranteed – which niche would you choose? (This removes the fear and reveals what you actually want.)
Write freely here…
📞 The Phone Call Test: Imagine you have to pick up the phone tomorrow and call 10 people in one of these niches. Which group of people would you be most excited (or least dreading) to talk to?
Write freely here…
🪞 The Mirror Test: Which niche feels most “you”? Which one aligns with your values, your story, and the kind of person you want to become? Which one would you be proud to tell your friends and family about?
Write freely here…
🔥 The Fear Check: Which niche scares you a little bit, in a good way? Sometimes the thing that makes us slightly nervous is the thing we care about most. What’s pulling at you?
Write freely here…
💸 The Survival Test: Imagine you suddenly lost your job and all your savings tomorrow – but you still have your skills and your network. Which niche would you target if you needed to make at least $10k in the next 30-60 days? Where do you have the highest confidence you could actually get paid?
Write freely here…
🤝 The Network Test: Look at your phone contacts, LinkedIn, and the people you actually know. In which of these niches do you already have connections? Where could you realistically get warm introductions? Where would people take your call?
Write freely here…
🏅 The Credibility Test: In which niche would people actually believe you can help them? Where do you have proof, experience, or a story that gives you credibility? (Remember: credibility doesn’t mean you need to be an expert – it means they’d trust you enough to give you a shot.)
Write freely here…
📝 Final Reflection: Based on your answers above, which 3 niches seem to be rising to the top? What’s your gut telling you?
Niche 1:
Niche 2:
Niche 3:

Making the Call
Okay, take a breath. You’ve just done a lot of thinking and journaling.

Here’s the truth: there’s no “perfect” niche. There’s no magical answer hiding in your notes that, once discovered, guarantees success. Every niche has trade-offs. Every path has uncertainty. What you’re looking for is a niche you’re willing to commit to testing. That’s it.

Look back at your journaling. Notice which niches kept coming up. Notice where your energy shifted. Notice which ones scored well on the traffic lights AND felt right in your gut. If one niche is screaming at you – go with it. You don’t have to do the Silver and Bronze niches below – just go with the one that clearly seems like the right option for you.

If you’re torn between a couple – that’s fine too. Pick one as your Gold (primary), and keep the others as Silver and Bronze (backups). You’re not married to this. You’re just picking a starting point. The goal is to get off the fence and into action. You’ll learn more from one conversation with a real person in your niche than from another hour of deliberation.

Trust yourself. Make the call. Let’s go.
Step 6: Define Your Top 3 Niche Ideas
Select your top 3 niches in rank order: Gold, Silver, and Bronze. Flesh out each one using the prompts below.
GOLD: My #1 Niche Choice
🥇 Person:

Problem:

Why I’m excited about this:

Why I think they’ll (hopefully) pay $2k+:

My concerns:

Additional notes:
SILVER: My #2 Niche Choice
🥈 Person:

Problem:

Why I’m excited about this:

Why I think they’ll (hopefully) pay $2k+:

My concerns:

Additional notes:
BRONZE: My #3 Niche Choice
🥉 Person:

Problem:

Why I’m excited about this:

Why I think they’ll (hopefully) pay $2k+:

My concerns:

Additional notes:

Congratulations! By going through this workbook, you’ve overcome one of the biggest hurdles that holds people back from building their dream business: coming up with the “right” business idea in the first place.

Right now, you might be feeling a little hesitant about your niche. You might be thinking…
⦁ I’m not sure if this is the right niche for me…
⦁ Will people really pay $2k+ for this?!
⦁ I’m not confident I have the expertise to choose this niche…
⦁ There’s so much competition in this niche, how on earth will I stand out?

All of these are very normal. Right now, your niche is an “educated guess” about what your business is going to be. We’ll refine it further by working through the First Draft Offer Quest. And then we’ll refine it much more by actually talking to potential customers. So don’t worry – it’s totally normal to have concerns at this stage. It’s all part of the game 🙂

Before you progress to Quest 1.2 with your Gold niche, please go back to the Phase 1: Ideation checklist, and check the stuff you’ve done for this quest.

Let’s go 🚀
📝 Quest 1.2 – Craft your First Draft Offer

Quest 1.2 – Craft your First Draft Offer

What is an Offer?
An offer is your answer to the question: “What do you do, and how much does it cost?”

A good offer clearly communicates:
⦁ WHO you help
⦁ WHAT problem you solve
⦁ HOW you solve it
⦁ WHAT they get
⦁ HOW MUCH it costs

When your offer is dialled in, selling becomes easy. When it’s vague or confusing, even the best salesperson in the world will struggle.
The 6 P’s Framework
We’re going to build your offer using the 6 P’s Framework:
⦁ Person — Who exactly are you helping?
⦁ Problem — What painful problem do they have?
⦁ Promise — What outcome will you deliver?
⦁ Plan — How will you get them there?
⦁ Product — What tangible stuff do they get?
⦁ Price — How much does it cost?

Each P builds on the one before it. By the end, you’ll have a complete First Draft Offer.
Let’s dive in.
Step 1: Meet your Person
In Step 1.1, you defined your niche as “Person + Problem.” Now we’re going to zoom in on your ideal client—the specific person at the centre of your bullseye.

Why does this matter? When you’re crystal clear about WHO you’re helping, everything else gets easier:
⦁ Your content speaks directly to them
⦁ Your marketing resonates with them
⦁ Your offer feels custom-built for them

Think of one specific person who represents your ideal client. Give them a name. Make them real.

⛳Characteristic ✍️Notes
What’s their name?
What are their demographics? Eg: age, sex, location
What’s their work situation?
What’s their life situation?
What do they care about?
What are they frustrated by?
What keeps them up at night?
Where do they hang out online?
Where do they hang out offline?
What’s their financial situation? How much money do they make? How much do they have in savings?
(Press to create a new row if needed 🙂)
Step 2: Identify their Problem
Business is simply a game of solving problems. You become financially free by solving painful problems for people who are willing to pay good money to have them solved. The more painful the problem, the more they’ll pay. The more urgent the problem, the faster they’ll buy.
Let’s dive deeper into the problem(s) of your Person.
⛳Characteristic ✍️Notes
What specific problem am I solving?
How painful is this problem for my person? What pain does it create in their life?
What bad stuff happens in their life if they don’t solve this problem?
What amazing stuff happens in their life if they DO solve this problem?
What are the obstacles in their path to solving the problem themselves?
What have they tried to do to solve this problem in the past?
Why haven’t those methods worked?
If we could wave a magic wand and magically solve the problem instantly, with zero effort on their part, how much would they be willing to pay for that? 10% Rule -> You should charge 10% of the value of what you offer.
Step 3: Craft your Promise
Your promise is the outcome you’re committing to deliver. It’s the transformation they’ll experience.

A strong promise is specific, tangible, and desirable. It answers: “What will be different in my life after working with you?”

We’ll craft your promise in two formats:
Your Promise in Under 10 Words
Imagine you’re speaking to your ideal future client just as they’re about to leave the elevator. They ask: “What do you do?”. You’ve got less than 10 words to tell them what you do. If they’re intrigued, they’ll stop and ask you to tell them more. If they’re not, you’ve lost them – they’re busy and they’ve got places to be. What’s your promise in less than 10 words?

Examples:
⦁ “I help software developers get promoted to senior engineer”
⦁ “I help busy moms lose 20 pounds in 90 days”
⦁ “I help coaches book 5 clients per month through LinkedIn”
⦁ “I help small businesses double their revenue in 12 months”

Your notes can go here.

⏱️My Promise in Under 10 Words
I help …
Your Promise as a (very) Short Story
Now imagine you’re speaking to your ideal future client at a barbecue, and you’ve got a bit more time – 30-60 seconds. They ask “What do you do?”. You’ve got a bit more time to construct a Story. What do you say?

Example:
“Okay so software developers who’ve been in the same role for years really struggle to get promoted—it’s frustrating because they’re working hard but not getting recognized or paid what they’re worth.
Well, I help them get promoted to senior engineer within 6 months…
So that they finally get the title, the salary, and the respect they deserve.”

Your notes can go here.

💬My Promise as a (very) Short Story
Okay, so [people] really struggle with [problem] – that sucks for them because [pain]

Well, I help [promise]

So that they [desired future state]
Promise Checklist
Your promise doesn’t need to tick ALL of these boxes… but as a general rule of thumb (but not a rule of law), the more of these boxes your promise ticks, the easier it’ll be to sell.

✅ My Promise ticks the following boxes
🎯 Specificity
⦁ The Tangibility Test: My promise points to a tangible, concrete transformation
⦁ The Timeframe Test: My promise has a timeframe attached to it
⦁ The Number Test: My promise has a number attached to it
⦁ The Binary Test: My prospect would clearly be able to say: “Yes” or “No” as to whether they’ve achieved this promise.
💬 Language
⦁ The 10-Year Old Test: My promise uses simple language that a 10-year old could understand
⦁ The Barbecue Test: I can imagine myself saying it out loud at a friend’s barbecue (ie: it uses ‘normal people language’, not flowery corporate jargon)
☑️ Validation
⦁ The Outside Observer Test: Someone else could verify if my client achieved this outcome
⦁ The Existing Desire Test: This is something they already want (not something I have to convince them to want)
⦁ The Pride Test: If my client achieved this, they’d tell their friends / family about it (or at least feel an internal glow of pride about it, if it’s not the sort of thing they’d want to actively tell people about either due to humility (eg: money) or privacy (eg: sex, relationships).
😰 Gut Check
⦁ The Bold Test: Saying this out loud makes me slightly nervous about whether I can even deliver on the outcome I’m promising

If your promise doesn’t tick all the boxes, go back and see if you can edit it to tick more of them. Tip: Spend no more than 30 minutes on this phase. Your offer doesn’t NEED to tick ALL the boxes, and this is just a first draft anyway, which is guaranteed to change as you take it to the market in Phase 2: Validation.
Step 4: Design your Plan
At this point, your Person is intrigued by your Promise… so they ask you: “Oh that sounds like just what I need… how does it work?” You’ve got another 30-60 seconds to explain your Plan 😉

Why does a Plan matter?
⦁ It makes your method feel structured and professional
⦁ It gives them confidence you know what you’re doing
⦁ It makes your offer feel different from competitors
⦁ It’s easy to remember and explain

Examples:
⦁ The “Promotion Accelerator” – 3 steps:
⦁ First, we Audit your current position and identify the gaps
⦁ Then, we Build your visibility and reputation with key stakeholders
⦁ Finally, we Position you for the promotion conversation
⦁ The “90-Day Body Reset” – 3 steps:
⦁ First, we Simplify your nutrition with a sustainable meal framework
⦁ Then, we Systemize your workouts so they fit your schedule
⦁ Finally, we Solidify the habits so the results stick

⚙️My Plan for helping clients get results: The [Name]
| “Oh that sounds like just what I need… how does it work?”

Haha good question, well, it’s a 3-step process that I call the [name]

First, we…

Next, we…

Finally, we…

So hopefully, within [timeframe], you’re [desired future state]
Step 5: Define your Product
Your Person resonates with the Problem. They love the idea of your Promise, and now understand your Plan for getting them there. Now they ask: “Huh that sounds great… I’m curious, if I were to sign up as a client, what would I get access to?”

Only now are they asking you about your Product – the tangible “stuff” – the calls, the support, the resources, the community etc. This is what makes your Plan actually happen.

Common components of a coaching/consulting product:

⦁ 1:1 Calls — Regular video calls with you (weekly, bi-weekly, monthly)
⦁ Messaging Support — Async access to you via Slack, WhatsApp, Voxer, etc.
⦁ Community — Access to a group of peers going through the same thing
⦁ Resources — Templates, frameworks, recordings, guides
⦁ Accountability — Check-ins, progress tracking, deadlines

The key insight: Features are just the delivery mechanism. What matters is how each feature helps them get the result.

🎁 My Product – The “stuff” that my clients get when they sign up – “What’s in the Box”
❓I’m curious, if I were to sign up as a client, what would I get access to?
Great question! When you sign up, you get access to 3 main things:

First, you get [feature 1]

This is important because [benefit to them]

Second, you get [feature 2]

This is great because [benefit to them]

And third, you get [feature 3]

… which clients find really helpful because [benefit to them]

Happy to go into more detail on any of these if you like, but ultimately, these core features help us execute on the plan to get you to [dream outcome]
Step 6: Set your Price
Your Person is nodding along. The Plan makes sense, and the Product features and benefits you’ve described sound pretty good.

Now comes the question you’ve been waiting for: “This sounds great… how much does it cost to work with you?”

This is where imposter syndrome, analysis paralysis, fear, uncertainty, doubt and a whole host of other emotions are going to pulsate through your mind and body. Don’t worry – it’s totally normal. Try filling out this table, and using that to inform the “script” below.

⛳Characteristic ✍️Notes
How much would they be willing to pay to wave a magic wand that instantly, and with zero effort, gets them the result / solves their problem?
If they get the promised result, what do they stand to gain from it? What’s the “Logical ROI” in terms of money made, money saved, time saved, etc?
If they get the promised result, what’s the “Emotional ROI” in terms of the positive impacts on their life?
What are the Logical Costs of NOT solving this problem?
What are the Emotional Costs of NOT solving this problem?

You can use this space for any additional notes if you like 🙂

And then… even if you don’t feel ready, have a go at filling out the conversation below 👇

🤑 My Price
❓This sounds like exactly what I need! How much does it cost to work with you?
The investment for working together is [price] for [timeframe]
⁉️ Oh wow, that’s a little more than I would’ve guessed…
Haha yeah that’s what a lot of my clients say initially. But when you put it into context, they usually feel that it’s really quite reasonable.

For example, if we just think about the maths, [logical justification]

But even deeper than that, if we think about the impact on your life, it’s [emotional justification]

Some of my clients also know that the cost of NOT solving the problem is [logical / emotional pain].

And so with all that context in mind, my clients generally feel that it’s totally worth the investment. Plus I offer a [guarantee details] which normally helps people feel pretty good about the decision to invest.
☺️ Well, when you put it that way, it makes a lot of sense. Okay awesome, how do I sign up?

Congratulations! 🎉You’ve just created your First Draft Offer. This is huge.
You now hopefully have:
⦁ A clear picture of your Person
⦁ A deep understanding of their Problem
⦁ A compelling Promise you can say at a barbecue
⦁ A Plan that shows them how you’ll get them results
⦁ A Product with tangible stuff they get access to
⦁ A Price that reflects the value you deliver

I know you probably feel a bit weird / uncomfortable with some (or all) of the details of what you’ve written above. That’s okay, and it’s totally normal.

Remember: This is just a first draft. It doesn’t need to be perfect. It just needs to be good enough to test.

The real magic happens when you take this offer to real people in discovery calls. That’s where you’ll learn what resonates, what falls flat, and how to refine it.
Step 7: Write up your First Draft Offer in your One-Pager
Now that you’ve done the groundwork of creating the offer, we just need to write it up in the next page – Your First Draft Offer One-Pager.

Please don’t copy and paste stuff into that page – it might feel like repetition, but it’s very much worth taking the extra few minutes to type the stuff out again into the One-Pager 🙂
—
What’s Next?
You have an offer. Now you need to validate it by talking to real people.

Phase 2 of building a lifestyle business is all about:
⦁ Reaching out to your network (warm outreach)
⦁ Posting content to attract strangers
⦁ Having discovery calls
⦁ Landing your first paying clients

If you’d want mentorship, community and 1:1 support for that journey, consider joining the waitlist for the Lifestyle Business Academy 😉
For now, complete your One-Pager and celebrate. You’ve just done something most people never do: you came up with a business idea, and sketched out what your first product might look like. You now know what the process looks like – so you can take this idea forward, or run the process for a different idea 🙂

Good luck 🚀
📗 First Draft Offer One-Pager

Your First Draft Offer One-Pager

This is the clean summary of your First Draft Offer. Please fill this out after completing Quest 1.2.

My First Draft Offer One-Pager
My Niche I help [person] to [problem / outcome]
My Person My ideal future client, [Name], is a [1-2 sentences describing him/her].
Their Problem The problem I solve is [problem]

It’s painful for them because [pain]

If left unsolved, this problem results in [more pain]
My Promise In under 10 words
I help…
As a very short story
[People] really struggle with [Problem], which is bad for them because [Pain].

Well, I help [Promise]

As a result, they [desired future state]
My Plan To get [Promise], I’ll take my clients through a 3-step Process I call the [Name]

⦁ First, we…

⦁ Next, we…

⦁ Finally, we…

By following this plan, within [timeframe] they’ll hopefully get [dream outcome].
My Product When clients work with me, they get:
⦁ [Feature 1] which helps them because [Benefit 1]
⦁ [Feature 2] which helps them because [Benefit 2]
⦁ [Feature 3] which helps them because [Benefit 3]
My Price Investment:

Guarantee:

Logical Justification of Price:

Emotional Justification of Price: